Facebook Ads Manager and Power Editor Merge Into One Tool

 In Social Media

Facebook declared today that Power Editor and Ads Manager will be consolidating into one device.

Full breaths…

For the individuals who have utilized Power Editor religiously for as far back as quite a while due to included highlights not accessible in Ads Manager, don’t stress. It seems as if no usefulness will be lost.

For the individuals who have utilized Ads Manager since Power Editor is overpowering, don’t stress. Convenience will remain a need.

On the off chance that you’ve taken after the development of Power Editor amid the recent years, this shouldn’t be quite a bit of an amazement. Sometime in the past, the two apparatuses were definitely extraordinary. In any case, with each refresh to the two interfaces, they’ve looked increasingly like the other.

Actually, there was no longer a need for the two devices. They have turned out to be almost indistinguishable at any rate.

This refresh, which is revealing this week, is centered basically around battle creation and announcing. How about we investigate…

Creation Flows

One change we’ve seen over the previous year or so is the presentation of “Guided Creation” when planning efforts. It enables promoters to experience the whole procedure of making a crusade, advertisement set, and advertisement, and it’s turned into the best way to make battles in Ads Manager (before the change)…

Facebook Ads Manager Guided Creation

From Power Editor, sponsors had the choice of utilizing Guided Creation or Quick Creation. Snappy Creation enabled promoters to rapidly produce a crusade, advertisement set, and advertisement draft by giving the most fundamental data (previously the change)…

Facebook Power Editor Quick Creation

Guided Creation inside Power Editor was practically indistinguishable to a similar procedure in Ads Manager. Here’s a picture before the change…

Facebook Power Editor Guided Creation

The new Ads Manager (consolidated apparatus) will permit sponsors who utilized the Quick Creation alternative in Power Editor to continue utilizing it (after the change)…

Facebook Ads Manager Quick Creation

Facebook sent me this picture of what Guided Creation will look like for the new Ads Manager (consolidated apparatus)…

Facebook Ads Manager Guided Creation

The two alternatives will be made accessible to all publicists with the joined instrument. Facebook will consequently select you in to the creation technique you utilize most much of the time, yet you’ll be accessible to change to the next strategy in the event that you pick.


The distinction between the picture above and the first stream of Guided Creation in Ads Manager is little. Would you be able to spot it?

Here’s the base left corner of Guided Creation in the old Ads Manager…

Facebook Ads Manager Guided Creation Close

In the event that you shut this window whenever you’d lose the greater part of your work. No drafts were created.

Be that as it may, here’s the base left corner of the new (consolidated apparatus) Ads Manager…

Facebook Ads Manager Guided Creation Close

All promoters will now be able to save their work as a draft.

Actually, Facebook says your work will now be spared by means of programmed drafts. You will, notwithstanding, need to survey and distribute any progressions that need to go live (as you do in Power Editor). To help ensure that a sponsor with unsaved changes doesn’t overlook, Facebook will surface updates welcoming you to survey and distribute your progressions.

One Source for Reports

Extraordinary, so there’s presently one brought together a place to make Facebook battles, advertisement sets, and promotions. That was positively a wellspring of perplexity for promoters — especially new publicists. In any case, shouldn’t something be said about reports?

Better believe it, this was an issue, as well. Promoters have had advertisement reports heated into their Ads Manager. Be that as it may, they likewise had details in Power Editor. Frustratingly, the association and access to these measurements were not the same.

For hell’s sake… Sometimes the numbers didn’t coordinate with Ads Manager to Power Editor!

By and by, I overlooked the details inside Power Editor. In the event that I needed to perceive how my battles were doing, I dove into the goldmine of data in Ads Manager. That is the place I utilized Customized Columns and got to the edifying data inside Breakdowns.

With this refresh, there will be one bound together the place to get to your promotion reports — inside the new Ads Manager. This is the place you’ll get outlines, action history, breakdowns, synopsis columns, date benchmarks, sent out bits of knowledge reports and the sky is the limit from there. No more perplexity.

Facebook Ads Manager Ads Report

On the off chance that you aren’t utilizing a considerable lot of these highlights in Ads Manager, it’s an ideal opportunity to begin. They’re greatly important!

You don’t lose anything

This could be an unnerving declaration for both the green sponsor who is threatened by Power Editor and the accomplished promoter who needs the majority of the additional fancy odds and ends. Be that as it may, it seems the two sides ought to be cheerful by this declaration.

The new publicist can keep on using the guided creation technique while making a crusade. Power Editor never again “exists” (in name, in any event), so it’s one less thing for them to stress over.

Facebook says that no usefulness is lost because of this change. So the individuals who have depended on Power Editor for as long as couple of years won’t lose anything.

The primary concern is this refresh gives consistency and coherence. In the event that executed as Facebook claims, it will be better for everybody.

On the off chance that you don’t have this refresh yet, Facebook says they will start moving it out in the not so distant future.

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